For a win-win solutions you need the right digital governance model. Digital transformation affects business in all areas - strategy, business model, organization, processes, portfolio of solutions, technologies, competencies. This makes the redesign of the business model vital, requiring business leaders a systematic approach to this.
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Customer Relationship. Includes customer problems, customer types, customer prototypes, customer organization and influence map. This is one of the two main components of the business model from which we can begin the reassessment. The main goal is to broaden and strengthen the digital connection with customers, recognizing that the joint creation of value between the company and its customers has become an essential element of innovation.
Value proposition and client segments. The value proposition is the second epicenter that is closely related to customer relationships. The boundary between customer relationships and value proposition is becoming increasingly blurred due to the growing importance of jointly creating value.
Channels. Description of how the product gets to the customer also about the suitability of channels for your product. Expanded and enhanced customer interaction typically requires the use of new digital channels to reach markets and strengthen customer relationships.
Basic activities. Changed interaction, new value proposition, and the use of digital channels require new activities - for example, with regard to channel and community management or new types of analysis to improve the value proposition.
Key resources and partners. Key resources is describes physical, financial, human, and intellectual property resources and a dependency analysis: what are all of the things that have to happen that the company can’t control, and what are the risks. Partners is Involves all of the partners you will need and identifying what you need from them and what they will get in exchange. New key activities are often based on new resources such as analysis data or algorithms, or which may require new partners from which they can be obtained.
Revenue and pricing. Includes questions as how many items will we sell, what the revenue models, how much will we charge and is there evidence that this is worth pursuing. In different cases, the new interaction requires a new pricing scheme, new pricing.
Cost Structure. Digital technologies often lead to cost optimization, such as zero digital content spending limits, reductions due to increased transparency, cost forecasting, and different network effects.
Finally how we act?
After reviewing and analyzing, we describe areas with digital focusing by emphasizing the importance of the value and impact of digital technology on each component of the business model, starting from the core unit (may be a separate dashboard or group of them), progressing to the other units panels) of the business model. Digital transformation typically affects all parts of the business model.
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